Teeth whitening made easy
With White Era you get professional-level results from home, easily and with no tooth sensitivity.
Our star kit is the Whitening Kit Elite, made for a short at-home course that brightens your smile in 10-minute sessions. Money-back guarantee.
How it works
Apply the gel
Spread a thin layer of gel in the tray.
Place the LED light
Bite the tray and turn on the light for 10 minutes.
Rinse and smile
Remove the tray, rinse, and repeat as directed.
Our formula
The key whitening ingredient in our gel works with the rest of the formula to lift stains from the enamel for a visibly brighter smile.
Our gels are made with carefully selected ingredients. The formula is highly effective and still gentle: kind to enamel and gums, with no pain and no sensitivity.
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Natural ingredients
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Gluten-free
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Vegan & cruelty-free
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Kosher
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Clinically tested
Our store
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Professional Water Flosser
$59.99Upgrade your daily oral care routine with a powerful, easy-to-use water flosser for a fresher, cleaner-feeling smile.
Includes:
- 1× Water Flosser
- 4× Interchangeable Tips
- 1× Charging Cable
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Purple Whitening Toothpaste
$21.99A purple color-correcting formula designed to help neutralize yellow tones for a brighter-looking smile.
Includes:
- 1× Purple Whitening Toothpaste
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Teeth Whitening Kit
$39.99An easy at-home whitening system designed to help reduce the appearance of stains and brighten your smile.
Includes:
- 1× Whitening Mouthpiece · 1× Charging Cable · 3× Whitening Gel Syringes
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Whitening Refill Kit
From $19.99Keep your whitening routine going with convenient gel refills for your WHITE ERA whitening system.
Includes:
- 5× or 10× Whitening Gel Syringes
A formula you can trust
Ingredients chosen for effective whitening that stays gentle on enamel.
- Effective whiteningWorks on stains in the enamel and dentin.
- Gentle on gumsBalanced pH to minimize sensitivity.
- No animal-derived ingredientsVegan and gluten-free formula.
What our customers say
My smile looked whiter within a few days, with zero sensitivity.
Easy to use and the result lasts for weeks. Will buy again.
I expected discomfort and had none. Really happy with the kit.
Want to sell White Era?
Join our distributor network and bring White Era whitening to your clinic or store.